Role
Fashion and Entertainment Publicist
Fashion and Lifestyle PR
Worked to elevate Silicon Valley darling Allbirds to global recognition. Began working with the brand when it only had one shoe style, through the milestone of 1 million pairs sold. Secured over 150 Holiday Gift Guide placements and led collaboration announcements with Outdoor Voices, Nordstrom and Shinola.
Spearheaded campaigns for Nordstrom's in-house brands Halogen, Something Navy, 1901, and Treasure & Bond. Ideated launch strategies for influencer-led partnerships with Arielle Charnas of Something Navy and Blair Eadie of Atlantic-Pacific, including media dinners and press trips.
Publicized the GLAMSQUAD app and master stylists. Announced partnership with Dyson for stylists to exclusively use the Supersonic Hair Dryer. Secured features in InStyle, Cosmopolitan, Seventeen, and Harper’s Bazaar.
Showcased Clique Brands' suite of publications including Who What Wear and Byrdie. Secured widespread coverage of editorial spreads with Lucy Hale, Leighton Meester, Miranda Kerr, Kaia Gerber, Chrissy Teigen and Emma Roberts. Placed executive features for co-founders Katherine Power and Hillary Kerr.
Entertainment and Events PR
From the world’s biggest entertainment shows to festivals with over 100,000 attendees, I’ve managed both press and talent to provide a polished events experience from red carpet to backstage.
Managed logistics for the Santa Barbara Film Festival, with 11 red carpets over 12 days, and more than 200 films screened. Credentialed 220 journalists to attend and cover. Facilitated press interviews with talent including Ryan Gosling, Emma Stone, Dev Patel, Janelle Monae, and Denzel Washington.
Escorted talent through complex red carpets and media interviews at the Golden Globe Awards, MTV VMAs, ESPY Awards, GRAMMY Awards, March For Our Lives Los Angeles, iHeartRadio Jingle Ball, and more.
Vetted and credentialed hundreds of media to attend and cover BottleRock Napa Valley, Lightning in a Bottle and the LA Dance Project. Managed press movements for performing talent including Misterwives, X Ambassadors, K.Flay, Cold War Kids, Atlas Genius, and The Lumineers.
