Role
Social Media Director
Simone I. Smith x Color of Change
"Black Love" philanthropic campaign to benefit Color of Change with a celebratory and empowering collection.
Talent: Niecy Nash, Cookie Johnson, Vivica A. Fox, Kym Whitley, Brandee Evans, Sheree Zampino.
* Concept
* Creative Direction
* Social Media Rollout
* Operations Management
S.I.S. x Moody Monday
Launched the first accessories collection from Simone I. Smith, Moody Monday hats. Creative directed multiple photo campaigns to capture the "moods" and colorways of each bespoke hat.
* Concept
* Creative Direction
* Location Scout
* Social Media Rollout
* Operations Management
S.I.S. x Dani & Dannah
Creative directed the art campaign and social rollout for this collaboration with Dani and Dannah, sisters and actresses from the Kenan Thompson Show. This was the first children's collection from Simone I. Smith.
With puzzle pieces, sidewalk chalk and composition book motifs, this campaign captured the magic of what it’s like to be a kid!
* Concept
* Creative Direction
* Location Scout
* Social Media Rollout
* Operations Management
S.I.S. x Social Media
Managed overall strategy, ideation, and day-to-day content capture and posting. Navigated a complex content schedule, including multiple sales and launches each week. Served as community manager to engage with the audience, reply to questions and route cases to customer service as needed. Monitored for celebrity placements across music videos, TV shows, street style photos, OOTDs, and editorial spreads to bank for content.
Crafted specialized programming for brand achievements like Oprah's Favorite Things, distribution in Macy's and Walmart, and expansion into new product categories.
Doubled the following on Instagram, secured official verification via relationships with Instagram representatives, and overhauled the aesthetic of the page to align with its unique brand identiy and differentiate it from its sister brand, @SisterLoveMJB.
Celebrity and Influencer Gifting
Spearheaded talent and influencer gifting for tentpole campaigns including Rock The Bells collaboration, Oprah's Favorite Things, and the Color of Change campaign.
Monitored recipient social media to capture all unboxings and repost to owned-channels, and save for future content. Recipients include Regina King, Taraji P. Henson, Missy Elliot, Karrueche, Tabitha Brown, Saweetie, Ava Duvernay, Keke Palmer, Ashanti, Queen Latifah, etc.
* Sourced special packaging and products
* Curated recipients list
* Talent and representative outreach for sizes and addresses
* Logistical management to pack, ship and hand-deliver
