Simone I. Smith

Simone I. Smith

Simone I. Smith

Simone I. Smith is a fine jewelry and accessories brand, founded by LL COOL J's wife in 2011.  Managed social strategy, content calendar, and posting across @SimoneISmith. Creative directed photo and video shoots for e-commerce launches and collaborations.

Simone I. Smith is a fine jewelry and accessories brand, founded by LL COOL J's wife in 2011.  Managed social strategy, content calendar, and posting across @SimoneISmith. Creative directed photo and video shoots for e-commerce launches and collaborations.

Simone I. Smith is a fine jewelry and accessories brand, founded by LL COOL J's wife in 2011.  Managed social strategy, content calendar, and posting across @SimoneISmith. Creative directed photo and video shoots for e-commerce launches and collaborations.

Role

Social Media Director
Simone I. Smith
Simone I. Smith

Project

Simone I. Smith x Color of Change 

"Black Love" philanthropic campaign to benefit Color of Change with a celebratory and empowering collection. Talent: Niecy Nash, Cookie Johnson, Vivica A. Fox, Kym Whitley, Brandee Evans, Sheree Zampino.  * Concept * Creative Direction * Social Media Rollout

Woman
Woman
Black Woman
Black Woman

Project

Simone I. Smith x Moody Monday

Launched the first accessories collection from Simone I. Smith with a romantic photo campaign representing the "moods" of each bespoke hat. * Concept * Creative Direction * Location Scout * Social Media Rollout

House
House
Dark Hair Woman
Dark Hair Woman
Workout
Workout
Woman Workout
Woman Workout
Woman Workout
Woman Workout
Woman Workout
Woman Workout
Retro Car
Retro Car