Role
Head of Creative and Digital Brands
LL COOL J x The Real Cloney
G.O.A.T. "Greatest of All Time" Capsule Collection to commemorate LL's induction into the Rock and Roll Hall of Fame for Musical Excellence. Modernizing key references throughout LL's career allowed a nostalgic warmth while merging the past, present and future. * Concept * Creative Direction * Location Scout * Set Design Direction * Social Media Rollout
Rock The Bells Festival Commercial
Directed this bodega-inspired commercial to announce the relaunch of the Rock The Bells Music Festival at Forest Hills Stadium in Queens, New York. Talent: LL COOL J, Ice Cube, Omar Epps, DJ Z-Trip * Concept * Creative Direction * Location Scout * Set Design * Social Media Rollout
Rock The Bells x Everlast Boxing
Commemorating 30 Years of LL's marquee album, Mama Said Knock You Out, with an Everlast Boxing robe collaboration. An all-star cast of champion boxers brought the campaign to life. Talent: Andre Berto, Gabriel Rosado, Mikey Garcia, Abner Mares, Andre Dirrell * Concept * Creative Direction * Location Scout * Social Media Rollout
Rock The Bells x Roots DRIP Collection
Dynamic colorblocking campaign to promote Rock The Bells DRIP capsule collection with Canadian brand, Roots. * Concept * Creative Direction * Location Scout * Social Media Rollout
Rock The Bells x BUA Collection
Partnership with Hip-Hop fine artist, Justin BUA. The cityscape complements the graffiti elements of the collection. * Concept * Creative Direction * Location Scout * Social Media Rollout
