Role
PR & Brand Partnerships
Poosh + Public Relations
Managed all media relations for Poosh, including overarching press strategies with partner brands. Pitched and secured coverage for campaigns including website launch, expansion into e-commerce, and major collaborations with partner brands. Standout placements include ELLEN, the cover of Paper Magazine, Glamour Women of the Year, Architectural Digest, and Allure.
Poosh + Content
Wrote articles spanning content on beauty, sustainability, wellness, interior design, and travel. Pitched creative concepts, interviewed experts, sourced photos and uploaded articles including alt-text and SEO. Served as producer and videographer for shoots with Kris Jenner, Khloe Kardashian, Kendall Jenner, Scott Disick and Emily Ratajkowski. Managed video editors, second cameras, enforced deadlines and facilitated approvals from subjects. Video playlist below.
Poosh + Sponsorships
Researched, pitched and closed substantial sponsorship deals Expanded sponsorship opportunities with a travel vertical, #PooshParadise. Integrated brands on a company trip to Mexico, including editorial and social features for Hopper, Foreo and Summersalt. Executed large-scale paid event integrations including a Gymshark yoga class, GAP Kids sunglasses decorating station, and Sugar Factory gingerbread house.
Poosh + Brand Partnerships
Served as main point-of-contact for product development with partner brands including Vital Proteins, S’well, Aquis, Saje, and Hora. Oversaw production of campaign artwork for e-commerce, editorial and social. Created Order of Operations system as a master guideline for the company to keep all aspects of the partnership on track and accountable. Managed Customer Service team, ensuring consistent messaging from internal communications to the end customer.
Poosh + Gifting
Curated lists of influencers to gift product for company launch and subsequent brand partnerships. Fostered relationships with agents, managers, publicists and assistants to ensure smooth delivery of all mailers. Secured products from KORA Organics, Taschen, Barefoot Dreams, Kurvana, Venus et Fleur, Stuart Weitzman, One Kings Lane, SHH Silk and more for celebrity and influencer mailers.
